澳门在线百家乐

QUANGUOFUWUREXIAN:

澳门在线百家乐15320293856

01
01
什么是微信朋友圈廣告?

PENGYOUQUANGUANGGAO

Circle of friends advertising

微信朋友圈廣告是基于微信生態體系,以類似朋友的 原創內容形式 在用戶朋友圈進行展示的原生廣告。
通過整合億級優質用戶流量,朋友圈廣告為廣告主提供了一個國內獨一無二的互聯網社交推廣營銷平臺。

朋友圈廣告
平臺產品的每一次優化,都致力于為廣告運營者提供最佳的運營手段

HAILIANGYONGHU

澳门在线百家乐Vast amounts of user

幾乎覆蓋全量中國移動互聯網用戶

JINGZHUNCHUDA

澳门在线百家乐Precise touch

所有定向以人為單位
有效觸達每一個目標用戶

BIHUANSHENGTAI

澳门在线百家乐Closed loop ecosystem

基于平臺生態
提供公眾號關注、卡券發放、LBS、
小程序等閉環解決方案

XITONGHUATOUFANGGONGJU

Systematic delivery tool

平臺提供完善、
可視化的效果評估數據
助力廣告主跟蹤分析投放情況
什么是朋友圈廣告?
提供哪些不同的產品形態?
朋友圈廣告-產品形態
常規式廣告(圖文) 常規式廣告(視頻) 基礎式卡片廣告 選擇式卡片廣告 投票式卡片廣告 全幅式卡片廣告
朋友圈廣告

1. GUANGGAOZHUTOUXIANG&NICHENG

澳门在线百家乐LAQUTOUFANGGUANGGAODEGUANGGAOZHUGONGZHONGHAOTOUXIANG&MINGCHENG,YONGHUDIANJIKEZHIJIETIAOZHUANGUANGGAOZHUGONGZHONGHAOJIESHAOYE

2. WAICENGWENAN

WENANYINGJIANJIE、YOUHAO、YILIJIE,ZISHUXIANBUCHAOGUO40GEZI,BUCHAOGUO4XING

3. WAICENGTUPIAN

YONGYUTONGGUOFENGFUDESHIJUEYUANSUCHANSHUCHUANGYI,ZHICHIPEIZHI1/3/4/6ZHANGTUPIAN,ZHICHIDUOTUJINYUANSHENGYE。

4. WENZILIAN

澳门在线百家乐WENZILIANYINDAOYONGHUFANGWENGUANGGAOTUIGUANGYE,SHIJINYIBUXIANGGANXINGQUDEYONGHUCHUANDISUQIUDEZHONGYAOBUFEN

澳门在线百家乐5. MENDIANBIAOSHI(YOUXIANXIAMENDIANKEXUANZEZHANSHI)

澳门在线百家乐MENDIANBIAOSHIDIANJITIAOZHUANCHAKANMENDIANXIANGQINGYE,JINERKEYILAQIDITUDAOHANG、YIJIANBOHAODENGGONGNENG,JINYIBUYINDAO

用戶到店。支持單條廣告多門店投放(上限100家)。

6. YONGHUSHEJIAOHUDONG

澳门在线百家乐YUNXUYONGHUDUIGUANGGAOJINXINGDIANZANHEPINGLUN,RANGYONGHU“CANYU”DAOGUANGGAOZHONG。

朋友圈廣告

澳门在线百家乐1. GUANGGAOZHUTOUXIANG&NICHENG

YUCHANGGUITUWENGUANGGAOYIZHI

2. WAICENGWENAN

YUCHANGGUITUWENGUANGGAOYIZHI

3. WAICENGXIAOSHIPIN

澳门在线百家乐TONGGUODONGTAISHIPINCHUANDAGUANGGAOCHUANGYI,WAICENGZHICHIPEIZHISHICHANG 6~15MIAO DEXIAOSHIPIN,SHIPINBILIWEI 4:3HUO16:9,DIANJIXIAOSHIPINYOUYIXIALIANGZHONGXINGSHIXUANZE:

澳门在线百家乐(1) WAICENGXIAOSHIPIN—QUANPINGXIAOSHIPIN—WANZHENGSHIPIN,SHICHANGXIAN 5FENZHONGNEI(YOULEJIEGENGDUORUKOU,KEBUPEIZHI)

(2) WAICENGXIAOSHIPIN—QUANPINGXIAOSHIPIN(YOULEJIEGENGDUORUKOU,KEBUPEIZHI)

4. WENZILIAN

YUCHANGGUITUWENGUANGGAOYIZHI

澳门在线百家乐5. MENDIANBIAOSHI(YOUXIANXIAMENDIANKEXUANZEZHANSHI)

YUCHANGGUITUWENGUANGGAOYIZHI

6. YONGHUSHEJIAOHUDONG

YUCHANGGUITUWENGUANGGAOYIZHI

朋友圈廣告

澳门在线百家乐1. GUANGGAOZHUTOUXIANG&NICHENG

YUCHANGGUITUWENGUANGGAOYIZHI

2. WAICENGTUPIAN/XIAOSHIPIN

(1) WAICENGTUPIAN:800*450XIANGSU,TUPIANDAXIAO<300K

(2) WAICENGXIAOSHIPIN:SHICHANG6~15MIAO,FENBIANLV640*360XIANGSU

(3) TIAOZHUAN:DIANJIKAPIANGUANGGAOWAICENGHUISEQUYUKETIAOZHUANYUANSHENGYEHUOZIDINGYIH5HUOXIAOCHENGXU(XIAOYOUXI)

3. WAICENGWENANBIAOTI(KEXUAN)

BIAOTI:SHAOYU10GEZI,BUYUNXUHUANXING

澳门在线百家乐4. WAICENGWENANXIANGQING(BITIAN)

XIANGQING:SHAOYU30GEZI,BUYUNXUHUANXING

澳门在线百家乐5. MENDIANBIAOSHI(YOUXIANXIAMENDIANKEXUANZEZHANSHI)

YUCHANGGUISHIGUANGGAOYIZHI

6. YONGHUSHEJIAOHUDONG

YUCHANGGUISHIGUANGGAOYIZHI

朋友圈廣告

1. GUANGGAOZHUTOUXIANG&NICHENG

YUCHANGGUITUWENGUANGGAOYIZHI

2. WAICENGTUPIAN/XIAOSHIPIN

(1) WAICENGTUPIAN:800*450XIANGSU,TUPIANDAXIAO<300K

澳门在线百家乐(2) WAICENGXIAOSHIPIN:SHICHANG6~15MIAO,FENBIANLV640*360XIANGSU

(3) TIAOZHUAN:DIANJITIAOZHUANXITONGZIDONGSHENGCHENGJIANYIYUANSHENGYE

澳门在线百家乐3. WAICENGWENANBIAOTI(KEXUAN)

澳门在线百家乐BIAOTI:SHAOYU10GEZI,BUYUNXUHUANXING

澳门在线百家乐4. WAICENGWENANXIANGQING(BITIAN)

XIANGQING:SHAOYU30GEZI,BUYUNXUHUANXING

5. XUANZEANNIU

澳门在线百家乐DIANJIKETIAOZHUANBUTONGYUANSHENGYE。WENANSHAOYU4GEHANZI,BUYUNXUCHUXIANBIAODIANFUHAO

6. MENDIANBIAOSHI(YOUXIANXIAMENDIANKEXUANZEZHANSHI)

YUCHANGGUISHIGUANGGAOYIZHI

7. YONGHUSHEJIAOHUDONG

YUCHANGGUISHIGUANGGAOYIZHI

朋友圈廣告

1. GUANGGAOZHUTOUXIANG&NICHENG

YUCHANGGUITUWENGUANGGAOYIZHI

2. WAICENGTUPIAN/XIAOSHIPIN

(1) WAICENGTUPIAN:800*450XIANGSU,TUPIANDAXIAO<300K

澳门在线百家乐(2) WAICENGXIAOSHIPIN:SHICHANG6~15MIAO,FENBIANLV640*360XIANGSU

(3) TIAOZHUAN:DIANJITIAOZHUANXITONGZIDONGSHENGCHENGJIANYIYUANSHENGYE

澳门在线百家乐3. WAICENGWENANBIAOTI(KEXUAN)

BIAOTI:SHAOYU10GEZI,BUYUNXUHUANXING

4. WAICENGWENANXIANGQING(BITIAN)

XIANGQING:SHAOYU30GEZI,BUYUNXUHUANXING

5. XUANZEANNIU

ANNIUWENANMORENHAN“ZHICHI”,KETIANXIEWENANSHAOYU4GEHANZI,BUYUNXUCHUXIANBIAODIANFUHAO

6. MENDIANBIAOSHI(YOUXIANXIAMENDIANKEXUANZEZHANSHI)

YUCHANGGUISHIGUANGGAOYIZHI

7. YONGHUSHEJIAOHUDONG

YUCHANGGUISHIGUANGGAOYIZHI

朋友圈廣告

1. GUANGGAOZHUTOUXIANG&NICHENG

YUCHANGGUITUWENGUANGGAOYIZHI

2. WAICENGXIAOSHIPIN

WAICENGXIAOSHIPIN:SHICHANG6~15MIAO,FENBIANLV960*720XIANGSU

TIAOZHUAN:DIANJITIAOZHUANDINGBUSHIQUANPINGSHUBANSHIPINDEYUANSHENGTUIGUANGYE

澳门在线百家乐3. WAICENGWENANBIAOTI(BITIAN)

BIAOTI:SHAOYU10GEZI,BUYUNXUHUANXING

4. WAICENGWENANXIANGQING(BITIAN)

XIANGQING:SHAOYU14GEZI,BUYUNXUHUANXING

澳门在线百家乐5. MENDIANBIAOSHI(YOUXIANXIAMENDIANKEXUANZEZHANSHI)

YUCHANGGUISHIGUANGGAOYIZHI

6. YONGHUSHEJIAOHUDONG

YUCHANGGUISHIGUANGGAOYIZHI

@廣告主互動 XX個朋友可能看到 @好友評論互動
朋友圈廣告

1. YONGHUGONGNENGRUKOU

澳门在线百家乐 @GUANGGAOZHUbutton:ZITIYANGSHIYANSETONGCHAKANXIANGQING,DIANJIHUQISHURUFASHURUPINGLUN

2. YONGHU@GUANGGAOZHUPINGLUN

GUANGGAOZHUJIHAOYOUKEJIAN

GUANGGAOZHUJIHAOYOUKEHUIFU

HAOYOUWUXIAOXITIXING

3. GUANGGAOZHUHUIFU

YONGHUJIHAOYOUKEJIAN

YONGHUJIHAOYOUKEHUIFU

YONGHUYOUXIAOXITIXING,HAOYOUWUXIAOXITIXING

MEITIAOYONGHUPINGLUNGUANGGAOZHUJINKEHUIFUYICI。

朋友圈廣告

CHANPINGONGNENG:

“XXGEPENGYOUKENENGKANDAO”ZHANSHIZAIPENGYOUQUANGUANGGAOWENZILIANXIAFANG,ZITIYANGSHIYANSETONGPENGYOUQUANXINXILIUSHIJIANZHANSHI

朋友圈廣告

1. YONGHUGONGNENGRUKOU

YONGHUZIRANSHOUDAOGUANGGAO,DIANJI“PINGLUN”,SHURUKUANGZUOCECHUXIAN“@”button

澳门在线百家乐2. YONGHU@HAOYOUPINGLUNHUDONG

a) DIANJI“@”button,DIAOQIWEIXINTONGXUNLU,XUANZEXIANGYAO@DEHAOYOU

b) SHURUPINGLUNNEIRONG,WANCHENGFASONG

澳门在线百家乐 c) BEI@DEYONGHUHUISHOUDAOPENGYOUQUANXIAOXITIXING,DIANJIHOUJINRUXIAOXILIEBIAOYE,CONGXIAOXILIEBIAOYEKEDIANJIJINRUGUANGGAOXIANGQINGYE

澳门在线百家乐 d) ZAIFUHECHUGUANGGAOTIAOJIANDEQINGKUANGXIA,GUANGGAOHUICHARUDAOBEI@YONGHUDEfeedsLIU

3. QITASHUOMING

澳门在线百家乐 a) YONGHUZAIBEI@CHANGJINGXIASHOUDAOGUANGGAOCHANSHENGDEPUGUANGBUKOUFEI

澳门在线百家乐 b) DANCIPINGLUNZHINENG@YIMINGHAOYOU,DANTIAOGUANGGAOPINGLUNCISHUBUXIAN;KE@DINGXIANGWAIHAOYOU

朋友圈廣告為不同的推廣目標提供定制化的產品解決方案

推廣
品牌活動

推廣
公眾號

推廣
應用

派發
優惠券

推廣
門店

收集
銷售線索

推廣
商品

推廣
小游戲

推廣品牌活動

澳门在线百家乐WEIXINYONGYOUCHAOGUO10YIYUEHUOYUEYONGHU,KEYIBANGZHUNINSHIXIANHAILIANGPINPAIPUGUANG,CHUANDIPINPAIWENHUA,QIANGHUAPINPAIXINGXIANG,BINGPEIHEJINGZHUNDINGXIANG,RANGGENGDUOYONGHUCANYUPINPAIHUODONG,SHIXIANPINXIAOHEYI。

推廣我的公眾號

WULUNSHIDADEKOLHUANSHIXIAOERMEIDECHUIZHILEIGONGZHONGHAODOUKEYIZAIZHELIJINXINGTUIGUANG,XIYINGENGDUODEGUANZHU,CHENGBENKEKONG,KUAISUZHANGFEN。

推廣我的應用

BIANJIETUIGUANGiOSJIANZHUOYIDONGYINGYONG,ZHICHIYINGYONGYIJIANXIAZAI,YINGYONGZHIDANENGLIBANGZHUGUANGGAOZHUQINGSONGSHIXIANYINGYONGNEIZHUANHUA。

派發優惠券

澳门在线百家乐NINKEYITUIGUANGWEIXINKAQUAN,JIANGYOUHUIXINXIKUAISUDAGUIMODECHUDAZHIMUBIAOYONGHU,YINDAOYONGHUXIANXIADAODIANXIAOFEI,BINGKEYILIYONGKAQUANHEXIAOSHUJUJINYIBUJINXINGYONGHUFENXI。

推廣我的門店

JIEZHULBSJISHU,KEYIJIANGNINMENDIANDEDIZHI,JIESHAO,HUODONGDENGXINXIJINGQUETUIGUANGZHIMENDIANZHOUBIAN0.5-5GONGLIFANWEINEIDERENQUN,ZENGQIANGSUOZAIDIQURENQUNDUININSHANGHUPINPAIDERENZHI,XIYINZHOUBIANYONGHUDAODIANXIAOFEI。

收集銷售線索

RANGYONGHUGENGBIANJIEDELEJIENINDEYEWU,TONGSHIGAOXIAOSHOUJIYIXIANGKEHUXIAOSHOUXIANSUO,YIGENGKEKONGDECHENGBENHUOQUGENGGAODEXIAOYI。TEBIESHIHERUJIAOYU、HUNSHA、QICHE4SDIANDENGXINGYE。

推廣我的商品

ZAIZHELIKEYITUIGUANGNINDEXIANSHANGSHANGPIN,XIAOSHANGHUHEDASHANGCHENGDOUKEYIZHAODAOSHIHEZIJIDEGUANGGAOTOUFANGFANGAN,WEININDAILAIGENGDUOKEHUHEDINGDAN。

推廣我的小游戲

TUIGUANGZIJIDEWEIXINXIAOYOUXI,XIYINGENGDUOYONGHUSHIYONG。

SHUJUDINGXIANGNENGLI

基礎定向 行為與興趣愛好定向 LBS定向 再營銷定向 自定義人群
朋友圈廣告-

SHUJUDINGXIANGNENGLI · JICHUDINGXIANG

澳门在线百家乐Data orientation ability · basic orientation

朋友圈廣告定向能力包含:區域、性別、年齡、手機系統、婚戀情況、學歷等定向
朋友圈廣告-

澳门在线百家乐XINGWEIDINGXIANGYUXINGQUAIHAODINGXIANG

Behavior orientation and interest orientation

行為定向來源于騰訊用戶產品矩陣,經大數據分析定義的標簽,強調用戶曾經展現過行為
興趣愛好定向來源于騰訊用戶產品矩陣,經大數據分析行為的標簽,強調長期穩定且愿意花費成本的興趣愛好
朋友圈廣告-

SHUJUDINGXIANGNENGLI · LBSDINGXIANG

澳门在线百家乐Data orientation ability · LBS directional

朋友圈廣告購買支持城市、區縣、商圈、固定點(5,500米5000米范圍》定向
朋友圈廣告-

澳门在线百家乐SHUJUDINGXIANGNENGLI · ZAIYINGXIAODINGXIANG

澳门在线百家乐Data orientation ability · basic orientation

在廣告主選擇投放微信廣告以后,廣告主可以在后臺自行設置是否啟用再營銷,當廣告主添加越多的在營銷選項,就可以覆蓋越多的用戶
朋友圈廣告-

SHUJUDINGXIANGNENGLI · ZIDINGYIRENQUN

Data orientation ability · basic orientation

朋友圈廣告可以針對固定號碼人群進行精準投放,讓固定號碼人群能夠準確收到廣告

GUANGGAOSHOUFEICELVE

計費方式 購買方式 排期購買刊例價 競價購買出價范圍與競價機制
朋友圈廣告-

澳门在线百家乐SHUJUDINGXIANGNENGLI · JIFEIFANGSHI

Data orientation ability · Billing way

朋友圈廣告主要以cpm千次曝光)計費方式
朋友圈廣告-

SHUJUDINGXIANGNENGLI · GOUMAIFANGSHI

Behavior orientation and Buying patterns

朋友圈廣告購買形式主要分:
排期廣告(總預算5萬元起
競價廣告:每日預算1000元起
朋友圈廣告-

PAIQIGOUMAIKANLIJIA

Scheduled to buy the price of the issue

朋友圈刊例價:
核心城市: 150元午次曝,
重點城市: 100元/千次曝光
普通城市:50元/千次曝光
朋友圈廣告-

JINGJIAGOUMAICHUJIAFANWEIYUJINGJIAJIZHI

Bidding scope and bidding mechanism

朋友園廣告競價出價范固主要取決于廣告出價及廣告質量,廣告質量主要取決于廣告點擊率和社交互動率

DAILIZHENGSHUJIYUNYINGZHENGSHU

重慶區域核心服務商

ZHONGQINGQUYUHEXINFUWUSHANG

重慶市區域SMB及LKA效果服務商

ZHONGQINGSHIQUYUSMBJILKAXIAOGUOFUWUSHANG

騰訊社交廣告2017年度優秀區域服務商

澳门在线百家乐TENGXUNSHEJIAOGUANGGAO2017NIANDUYOUXIUQUYUFUWUSHANG

運營優化師

PENGYOUQUANGUANGGAOYUNYINGYOUHUASHI

朋友圈廣告運營優化師

PENGYOUQUANGUANGGAOYUNYINGYOUHUASHI

朋友圈廣告運營優化師

PENGYOUQUANGUANGGAOYUNYINGYOUHUASHI

11

JIANZHANJINGYAN

10+

GONGSIZIZHI

1000+

KEHUANLI

100+

GONGSITUANDUI

從域名選擇、網站備案
PC和WAP策劃

WANGJINGLI:13594363214

澳门在线百家乐WENJINGLI:17783139095

澳门在线百家乐LUOJINGLI:15320293856